Northrop & Caetano
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EA: Let's Talk About Your Time in Jail

LET'S TALK ABOUT YOUR TIME IN JAIL 

In the 2012 EA Fight Night title, the main character ends up in jail and starts his boxing career there. We partnered with Vice Media to capture films of real legendary boxers who have spent time in the penitentiary system. Never before had these legends talked in detail about this tough time in their lives. The films brought massive awareness to the game launch.  

Role: Creative Director
Agency: Heat


Mike Tyson

 

Joe Frazier

Bernard Hopokins

Tommy Morrison