Northrop & Caetano
____xx.jpg

Burger King: Campaign

UGOFF

The new BK salads menu offered hot meat toppings in a pouch. Targeting women, we hyped the pouch by treating it like a fashion accessory. And that accessory needed a design guru. Meet Ugoff.

Role: Co-writer
Agency: Crispin Porter + Bogusky
Awards: Silver Cannes Cyber Lion, Silver One Show Pencil

 

 
 
 

BK Salad Pouch Print

Print featured the meat pouch in fashion-pub spreads. We also partnered with actual purse designers and featured the pouch right beside the latest bag and clutch styles.

Role: Co-writer
Agency: Crispin Porter + Bogusky