Northrop & Caetano
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You Don't Need to Like Soccer to Like FIFA 12

YOU DON'T NEED TO LIKE
SOCCER TO LIKE FIFA12

While soccer isn’t such a big deal here in the US, there’s a growing number of people from all walks of life who are playing the FIFA Soccer franchise this side of the pond. “FIFA Soccer 12 Matchups” is a series of short films that bring to life the reason for the game’s increasing popularity and its fun-loving subculture. Each matchup pits celebrity athletes—each an authentic FIFA lover—against one another and gives viewers a firsthand look at just how competitive, snarky and downright entertaining FIFA Soccer matches can be. In the first month alone, the films amassed over 2 million views.


Role: Creative Director
Agency: Heat

 
 
 
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