Northrop & Caetano

got milk?


Get the Glass

Quite likely one of the most immersive web experiences to date. Over four million unique visitors and the second-most awarded digital project that year. The pros at North Kingdom made our online board-game idea sing. It was such a blast to make.

Role: Co-writer, associate creative director
Agency: Goodby Silverstein & Partners
Awards: Gold Andy, Gold Cyber Lion, Gold and Silver Clio, D&AD Black and Silver Pencil, two Gold London International Awards, Gold and Silver Art Directors Club Cubes, two Gold One Show Pencils, FWA Favorite Website of the Year, FWA People’s Choice Award, How Design Best in Show



Behind the Scenes



We borrowed from retro board-game art for this series of posters.


Cow Abduction /
Planet in need

Everybody needs milk, no matter how young, old or what planet you’re from. This digital experience for “got milk?” tells the story of both the aliens who are abducting cows for their nutritious milk and the plight of the dairy farmers and their disappearing cows.

Role: Co-writer, Associate Creative Director
Agency: Goodby Silverstein & Partners
Awards: Two Gold Cyber Lions, Bronze Clio, two Gold London International Awards, Art Directors Club Gold Hybrid Cube and Silver Cube, Silver One Show Pencil