Northrop & Caetano
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Adidas 30 Shoes, 30 Beats by Dan the Automator

30 SHOES, 30 BEATS
BY DAN THE AUTOMATOR

To launch the NBA Adidas Originals collection, we asked Dan the Automator to create a beat for each shoe. The beats were inspired by the city that the team is from. All the beats were available for download as ringtones. Users spent an incredible amount of time on the site checking out the shoes and listening to the beats.

Role: Concepting
Agency: EVB