Northrop & Caetano
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MINI: Campaigns

Ronny and Nei have both been lucky enough to work on the MINI Cooper account. Here’s a handful of the work they produced.

 

MINI MAVERICKS

Inspired by Ed “Big Daddy” Roth’s hot-rod art, this campaign was a fun way to celebrate tricked-out MINIs and customization. MINI Mavericks were featured on the web as collector card/sticker print inserts, in dealerships and outdoor.

Role: Writer
Awards: Bronze clio
Awards: Bronze Clio, London International Awards OOH finalist, One Show Merit

 

 
 
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IMAG-A-MINI STENCIL  INSERT

It took six months to figure out how to produce this at budget, but it turned out to be my favorite MINI print insert.

Role: Writer
Awards: Gold clio, Bronze Andy
Awards: Gold Clio, Bronze Andy, One Show Merit

 
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KRISPY KREME PARTNERSHIP

What other brand would let you get away with bribing cops?

Role: Writer

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ROOF GRAPHIC WHEEL INSERT

Spin it for different roof-graphic inspiration.

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BURNING RUBBER MESSAGES

Now you can write messages to your friends, MINI-style. Customize your car and type your message. A team of MINI Coopers will spell it out for you in burning rubber. Hit the gas!