Northrop & Caetano
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Facebook Japan: Nicknames


In Japan it's common to use different identities or "handle names" on one Facebook account. When people want to post something funny, they use the handle for their more humorous and gregarious posts. If the content is more serious, there's a handle for that too. And so on. 

Our job was to promote this notion of multiple handle names while also highlighting creative tools and check ins. Facebook invited us travel to Japan to develop this campaign, which was a ton of fun and an incredible experience.

Role: Creative Director / Art Direction
Agency: Studio Inside Facebook