We humans are prone to odd behaviors. But there are few as absurd as flicking cigarette butts on the ground. Cigarette butts are the number-one most littered object on the planet. And they leach toxic chemicals like arsenic and lead right where we live, work and play. I’ve made a range of work to help change the conversation around butts. Because, you know, it’s kinda crazy.
Agency: The Butler Bros
THE BUTTCOIN™ SMART ASHTRAY
The Smart Ashtray turns cigarette butts into a new form of currency. Flick a butt in; get a breath mint out. Freshen your breath while protecting the environment. Booyah! This is a work in progress in partnership with the Surfrider Foundation.
ole: Co-writer/Creative Director
PRINT AND OOH
Surfrider wanted a visual campaign that let people know that wildlife often mistake the toxic little bastards for food.
Featured in Archive
The fact that it’s still acceptable behavior all over the dang world to toss nasty little toxic, non-degradable litter on the ground presents an interesting cultural tension. So we created a content feed on Instagram featuring photography, art, films, little campaigns and product ideas with the mission to help de-normalize this bizarre flicking habit.
Follow #WTBUTT on Instagram