Northrop & Caetano
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Rethink Butts

RETHINK BUTTS

We humans are prone to odd behaviors. But there are few as absurd as flicking cigarette butts on the ground. Cigarette butts are the number-one most littered object on the planet. And they leach toxic chemicals like arsenic and lead right where we live, work and play. I’ve made a range of work to help change the conversation around butts. Because, you know, it’s kinda crazy.

Role: Co-writer
Agency: The Butler Bros

 

THE BUTTCOIN™ SMART ASHTRAY

The Smart Ashtray turns cigarette butts into a new form of currency. Flick a butt in; get a breath mint out. Freshen your breath while protecting the environment. Booyah! This is a work in progress in partnership with the Surfrider Foundation.  

ole: Co-writer/Creative Director
Agency: gyro

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SURFRIDER FOUNDATION
PRINT AND OOH

Surfrider wanted a visual campaign that let people know that wildlife often mistake the toxic little bastards for food.

Featured in Archive

Role: Co-writer/CD
Agency: gyro

 
 
 

#WTBUTT

The fact that it’s still acceptable behavior all over the dang world to toss nasty little toxic, non-degradable litter on the ground presents an interesting cultural tension. So we created a content feed on Instagram featuring photography, art, films, little campaigns and product ideas with the mission to help de-normalize this bizarre flicking habit.

Follow #WTBUTT on Instagram

Role: Co-writer/CD
Agency: gyro

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