AUGUSTA NATIONAL FOR EVERYONE
Augusta National Golf Club. It’s home to the illustrious Masters Tournament. It’s the crown jewel of Tiger Woods PGA Tour 12: The Masters. And with a mere 300 members the world over, it’s truly one of the most exclusive courses on the planet. Even trying to sneak a peek of the course with Google Street View is virtually impossible. So we thought, “Hey, why not just give the rest of the world access to this super-exclusive course?” So we did. Course View combines EA’s video-game engine, 3-D laser scans of the real Augusta National Golf Club that are accurate to the millimeter, and Google Street View API. The result is a 360-degree, fully walkable digital replica of the course that anyone—not just the world’s elite—can explore.
Role: Creative Director