Northrop & Caetano
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EA: Augusta National for Everyone

AUGUSTA NATIONAL FOR EVERYONE

Augusta National Golf Club. It’s home to the illustrious Masters Tournament. It’s the crown jewel of Tiger Woods PGA Tour 12: The Masters. And with a mere 300 members the world over, it’s truly one of the most exclusive courses on the planet. Even trying to sneak a peek of the course with Google Street View is virtually impossible. So we thought, “Hey, why not just give the rest of the world access to this super-exclusive course?” So we did. Course View combines EA’s video-game engine, 3-D laser scans of the real Augusta National Golf Club that are accurate to the millimeter, and Google Street View API. The result is a 360-degree, fully walkable digital replica of the course that anyone—not just the world’s elite—can explore.


Role: Creative Director
Agency: Heat

Case Study

 
 

App Experience

Navigate the course via the Satellite View function that features an aerial view of the real Augusta National course.

Navigate the course via the Satellite View function that features an aerial view of the real Augusta National course.

Or walk digital replicas of each of its 18 legendary holes just like you would on Google Street View.

Or walk digital replicas of each of its 18 legendary holes just like you would on Google Street View.

Course View lives right on the Tiger Woods PGA Tour Facebook Page. Sharing the entire experience is as simple as "liking," clicking one of the share buttons or copying and pasting a few lines of code. Course View helped the Tiger Woods PGA Tour Facebook Page traffic skyrocket by more than 41,000 “likes” in the first month alone.

Course View lives right on the Tiger Woods PGA Tour Facebook Page. Sharing the entire experience is as simple as "liking," clicking one of the share buttons or copying and pasting a few lines of code. Course View helped the Tiger Woods PGA Tour Facebook Page traffic skyrocket by more than 41,000 “likes” in the first month alone.